a conceptual framework for customer loyaity in e- commerce
نویسندگان
چکیده
with the rapid growth of e-commerce and online consumer shopping trends, the importance of building and maintaining customer loyalty in electronic marketplaces has come into sharper focus in marketing theory and practice. this paper integrates previous research in the field of brand loyalty to present a conceptual framework of “e-loyalty” and its underlying drivers. implications for e-marketing practice and future research directions are also presented.
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عنوان ژورنال:
فصلنامه دانش مدیریت (منتشر نمی شود)جلد ۲۱، شماره ۲، صفحات ۰-۰
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